Appleton, WI

Metropolitan Statistical Area (MSA)

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2021 Population

241,748

2.07% 1-year growth

US Senator

Ron Johnson

Republican Party

US Senator

Tammy Baldwin

Democratic Party

2021 Median Age

38.9

0.256% 1-year decrease

2021 Poverty Rate

6.7%

0.815% 1-year decrease

2021 Median Household Income

$74,044

5.38% 1-year growth

2021 Median Property Value

$191,300

6.1% 1-year growth

2021 Employed Population

131,336

2.25% 1-year growth

About

In 2021, Appleton, WI had a population of 242k people with a median age of 38.9 and a median household income of $74,044. Between 2020 and 2021 the population of Appleton, WI grew from 236,834 to 241,748, a 2.07% increase and its median household income grew from $70,261 to $74,044, a 5.38% increase.

The 5 largest ethnic groups in Appleton, WI are White (Non-Hispanic) (87.3%), Asian (Non-Hispanic) (3.26%), Two+ (Non-Hispanic) (2.41%), White (Hispanic) (2.03%), and Other (Hispanic) (1.32%).

None of the households in Appleton, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

98.5% of the residents in Appleton, WI are U.S. citizens.

The largest universities in Appleton, WI are Fox Valley Technical College (3,502 degrees awarded in 2021), Lawrence University (352 degrees), and The Salon Professional Academy-Appleton (57 degrees).

In 2021, the median property value in Appleton, WI was $191,300, and the homeownership rate was 73.5%.

Most people in Appleton, WI drove alone to work, and the average commute time was 20.7 minutes. The average car ownership in Appleton, WI was 2 cars per household.

Appleton, WI borders Fond du Lac, WI, Green Bay, WI, Manitowoc, WI, Oshkosh-Neenah, WI, Shawano, WI, and Sheboygan, WI.

United States Wisconsin

Population & Diversity

Appleton, WI is home to a population of 242k people, from which 98.5% are citizens. As of 2021, 3.52% of Appleton, WI residents were born outside of the country (8.5k people).

In 2021, there were 26.8 times more White (Non-Hispanic) residents (211k people) in Appleton, WI than any other race or ethnicity. There were 7.88k Asian (Non-Hispanic) and 5.82k Two+ (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

98.5%

2021 Citizenship

98.4%

2020 Citizenship

As of 2021, 98.5% of Appleton, WI residents were US citizens, which is higher than the national average of 93.4%. In 2020, the percentage of US citizens in Appleton, WI was 98.4%, meaning that the rate of citizenship has been increasing.

The following chart shows US citizenship percentages in Appleton, WI compared to that of it's neighboring and parent geographies.

Diversity

Race and Ethnicity

The 3 largest ethnic groups in Appleton, WI

White (Non-Hispanic)
211k ± 290
Asian (Non-Hispanic)
7.88k ± 435
Two+ (Non-Hispanic)
5.82k ± 668

4.62%

Hispanic Population

11.2k people

4.62% of the people in Appleton, WI are hispanic (11.2k people).

The following chart shows the 7 races represented in Appleton, WI as a share of the total population.

Global Diversity

The PUMS dataset is not available at the MSA level, so we are showing data for Wisconsin.

Most Common Origin

Mexico
83,507 ± 7,044 people
India
24,549 ± 3,839 people
China
15,404 ± 3,043 people

In 2021, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 83,507 Wisconsin residents, followed by India with 24,549 and China with 15,404.

Foreign-Born Population

3.52%

2021 Foreign-Born Population

8.5k people

3.45%

2020 Foreign-Born Population

8.16k people

As of 2021, 3.52% of Appleton, WI residents (8.5k people) were born outside of the United States, which is lower than the national average of 13.6%. In 2020, the percentage of foreign-born citizens in Appleton, WI was 3.45%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Appleton, WI compared to that of it's neighboring and parent geographies.

Military

Veterans

Most Common Service Period

Vietnam
3,886 ± 374
Gulf War (2001-)
1,964 ± 323
Gulf War (1990s)
1,610 ± 245

Appleton, WI has a large population of military personnel who served in Vietnam, 1.98 times greater than any other conflict.

Economy

The economy of Appleton, WI employs 131k people. The largest industries in Appleton, WI are Manufacturing (30,339 people), Health Care & Social Assistance (16,980 people), and Retail Trade (12,847 people), and the highest paying industries are Utilities ($73,583), Mining, Quarrying, & Oil & Gas Extraction ($70,341), and Professional, Scientific, & Technical Services ($60,227).

Males in Wisconsin have an average income that is 1.33 times higher than the average income of females, which is $53,441. The income inequality in Wisconsin (measured using the Gini index) is 0.443, which is lower than than the national average.

Employment

Occupations

131k

2021 Value

± 2,471

2.25%

1 Year growth

± 2.57%

From 2020 to 2021, employment in Appleton, WI grew at a rate of 2.25%, from 128k employees to 131k employees.

The most common job groups, by number of people living in Appleton, WI, are Production Occupations (15,414 people), Office & Administrative Support Occupations (14,507 people), and Management Occupations (13,428 people). This chart illustrates the share breakdown of the primary jobs held by residents of Appleton, WI.

Unemployment Insurance Claims

Data is only available at the state level. Showing data for false.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

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Industries

Employment by Industries

131k

2021 Value

± 2,471

2.25%

1 Year growth

± 2.57%

From 2020 to 2021, employment in Appleton, WI grew at a rate of 2.25%, from 128k employees to 131k employees.

The most common employment sectors for those who live in Appleton, WI, are Manufacturing (30,339 people), Health Care & Social Assistance (16,980 people), and Retail Trade (12,847 people). This chart shows the share breakdown of the primary industries for residents of Appleton, WI, though some of these residents may live in Appleton, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

Median Earnings by Industry

$53,631

Median earning men ± $952

$35,685

Median earning women ± $1,088

The industries with the best median earnings for men in 2021 are Finance & Insurance, & Real Estate & Rental & Leasing ($67,250), Manufacturing ($60,779), and Public Administration ($60,316).

The industries with the best median earnings for women in 2021 are Finance & Insurance, & Real Estate & Rental & Leasing ($46,510), Manufacturing ($45,035), and Public Administration ($44,538).

Employment by Industry Sector

Data is only available at the state level. Showing data for false.

Y-Axis

2.75%

Year-over-year growth

Employment change between February 2022 and February 2023

As of February 2023, there are 155M people employed in Wisconsin. This represents a 2.75% increase in employment when compared to February 2022.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

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Establishments by Size

The industries with the most establishments

2,116
Educational Services, Health Care & Social Assistance
1,778
Manufacturing
1,514
Finance & Insurance, and Real Estate, Rental & Leasing

The visualization shows the distribution of establishments by industry and by size according to the number of employees.

Payroll by Industry Sector

The industries with the highest total annual payroll

$4.85M
Manufacturing
$2.07M
Educational Services, Health Care & Social Assistance
$1.24M
Finance & Insurance, and Real Estate, Rental & Leasing

The chart shows the total annual payroll and the average annual payroll by industry.

Domestic Trade

Domestic Production & Consumption

Domestic production and consumption consists of products and services shipped from Wisconsin to other states, or from other states to Wisconsin.

Top Domestic Production in Dollars

In 2020, the top outbound Wisconsin product (by dollars) was Other foodstuffs with $43.6B, followed by Mixed freight ($37.7B) and Machinery ($34.3B).

The following chart shows the share of these products in relation to all outbound Wisconsin products.

Domestic Trade Growth

Showing data for Wisconsin.

$348B

2020 Value in Wisconsin

$614B

Projected 2050 Value in Wisconsin

76.2% growth

In 2020, total outbound Wisconsin trade was $348B. This is expected to increase 76.2% to $614B by 2050.

The following chart shows how the domestic outbound Wisconsin trade is projected to change in comparison to its neighboring states.

Interstate Trade

Interstate trade consists of products and services shipped from Wisconsin to other states, or from other states to Wisconsin.

Most Common Trade Partners

Illinois
$35.8B
Minnesota
$17.7B
Michigan
$15.4B

In 2020, the top outbound Wisconsin domestic partner for goods and services (by dollars) was Illinois with $35.8B, followed by Minnesota with $17.7B and Michigan and $15.4B.

The following map shows the amount of trade that Wisconsin shares with each state (excluding itself).

Civics

In the 2020 presidential election, the popular vote in Wisconsin went to Joseph R Biden Jr. with 49.4% of the vote. The runner-up was Donald J. Trump (48.8%), followed by Jo Jorgensen (1.17%).

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Presidential Popular Vote Over Time

Voting results are not available for Appleton, WI. Showing the available data for Wisconsin.

2020 Election Results

Joseph R Biden Jr. (49.4%)
Democratic Party
Donald J. Trump (48.8%)
Republican Party
Jo Jorgensen (1.17%)
Independent Party

In the 2020 presidential election, the popular vote in Wisconsin went to Joseph R Biden Jr. with 49.4% of the vote. The runner-up was Donald J. Trump (48.8%), followed by Jo Jorgensen (1.17%).

The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2020.

Senator Elections

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.

Ron Johnson

Senator from Wisconsin

Assumed office on January 3, 2011

Tammy Baldwin

Senator from Wisconsin

Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

US Representative Elections

US Representatives from Wisconsin

Wisconsin is currently represented by 8 members in the U.S. house.

Members of the House of Representives are elected to 2-year terms, and the following chart shows the how the members for Wisconsin have changed over time starting in 2008.

Education

In 2021, universities in Appleton, WI awarded 3,961 degrees. The student population of Appleton, WI in 2021 is skewed towards men, with 7,117 male students and 6,151 female students.

Most students graduating from Universities in Appleton, WI are White (2,996 and 77%), followed by Unknown (402 and 10.3%), Hispanic or Latino (189 and 4.86%), and Asian (164 and 4.21%).

The largest universities in Appleton, WI by number of degrees awarded are Fox Valley Technical College (3,502 and 88.4%), Lawrence University (352 and 8.89%), and The Salon Professional Academy-Appleton (57 and 1.44%).

The most popular majors in Appleton, WI are Nursing Assistant & Patient Care Assistant (461 and 11.6%), Welding Technology (194 and 4.9%), and General Business Administration & Management (134 and 3.38%).

The median tuition cost in Appleton, WI for private four year colleges is $52,101.

Admissions & Enrollments

Applicants, Admissions & Enrolled

University

Measure

In 2021 in Appleton, WI, the percentage of applicants admitted was 75%, while the percentage of admitted who enrolled was 18.4%. The number of students enrolled in 2021 was 13,268 (53.6% men and 46.4% women).

The line chart shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

Enrollments by Gender and Races

Universities

In 2021 there were 13,268 students enrolled in Appleton, WI, 53.6% men and 46.4% women.

By race, the largest number of students enrolled was concentrated in White with 10,000 records, of which 46% were women and 54% men.

Completions

Concentrations

Most Common

Criminal Justice - Police Science
74 degree-majors awarded
Registered Nursing
72 degree-majors awarded
General Business Administration & Management
68 degree-majors awarded

In 2021, the most common concentation for Associates Degree recipients in Appleton, WI was Criminal Justice - Police Science with 74 degrees awarded.

This visualization illustrates the percentage of students graduating with a Associates Degree from schools in Appleton, WI according to their major.

Universities

Gender

Race

Largest Universities by degrees awarded

Fox Valley Technical College
3,502 degrees awarded
Lawrence University
352 degrees awarded
The Salon Professional Academy-Appleton
57 degrees awarded

In 2021, the institution with the largest number of graduating students was Fox Valley Technical College with 3,502 degrees awarded.

Student Diversity

University

In 2021, 1,909 men were awarded degrees from institutions in Appleton, WI, which is 0.93 times less than the 2,052 female students who received degrees in the same year.

In 2021 the most common race/ethnicity group awarded degrees at institutions was White students. These 2,996 degrees mean that there were 7.45 times more degrees awarded to White students then the next closest race/ethnicity group, Unknown, with 402 degrees awarded.

Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

Tuition

Average Net Price by Sector

Universities

Private not-for-profit, 4-year or above ($52,101) is the sector with the highest median state tuition in 2021.

Public, 2-year ($516) is the sector with the highest median state fee in 2021.

Public, 2-year ($1,974) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

Working Population

Educational Pyramid

Data is only available at the state level. Showing data for Wisconsin.

Measure

In 2021, 0.664% of men over 25 years of age had not completed any academic degree (no schooling), while 0.589% of women were in the same situation.

This visualization shows the gender distribution of the population according to the academic level reached.

Educational Attainment

Data is only available at the state level. Showing data for Wisconsin.

Race

The most common educational levels obtained by the working population in 2021 were High School or Equivalent (1.4M), Some college (1.03M), and Bachelors Degree (900k).

This visualization illustrates the percentage distribution of the population according to the highest educational level reached. You can filter the data by race by using the selector above.

Housing & Living

The median property value in Appleton, WI was $191,300 in 2021, which is 0.781 times smaller than the national average of $244,900. Between 2020 and 2021 the median property value increased from $180,300 to $191,300, a 6.1% increase. The homeownership rate in Appleton, WI is 73.5%, which is approximately the same as the national average of 64.6%.

People in Appleton, WI have an average commute time of 20.7 minutes, and they drove alone to work. Car ownership in Appleton, WI is approximately the same as the national average, with an average of 2 cars per household.

Median household income in Appleton, WI is $74,044. In 2021, the county with the highest Median Household Income in Appleton, WI was Waukesha County, WI with a value of $94,310, followed by St. Croix County, WI and Ozaukee County, WI, with respective values of $91,320 and $86,915.

Housing

Property

$191,300

Median Property Value 2021

±$2,889

$70,791

Median Property Taxes

±$1,535

The following chart display owner-occupied housing units distributed between a series of property tax buckets compared to the national averages for each bucket. In Appleton, WI the largest share of households pay taxes in the $3k+ range.

The chart underneath the paragraph shows the property taxes in Appleton, WI compared to it's parent and neighbor geographies.

Rent vs Own

73.5%

Homeownership

2021

63.2%

Homeowners with Mortgage

2021

In 2021, 73.5% of the housing units in Appleton, WI were occupied by their owner. This percentage grew from the previous year's rate of 73.4%.

This chart shows the percentage of owner in Appleton, WI compared it's parent and neighboring geographies.

Equity

Income by Location

Use the dropdown to filter by race/ethnicity.

Race/Ethnicity

Highest Median Household Income (Total)

In 2021, the county with the highest Median Household Income (Total) in Appleton, WI was Waukesha County, WI with a value of $94,310, followed by St. Croix County, WI and Ozaukee County, WI, with respective values of $91,320 and $86,915.

The following map shows all of the counties in Appleton, WI colored by their Median Household Income (Total).

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$74,044

Median Household Income

± $1,442

96.3k

Number of Households

± 2,148

In 2021, the median household income of the 96.3k households in Appleton, WI grew to $74,044 from the previous year's value of $70,261.

The following chart displays the households in Appleton, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

Wage Distribution

The closest comparable wage GINI for Appleton, WI is from Wisconsin.

0.443

2021 Wage GINI in Wisconsin

0.445

2020 Wage GINI in Wisconsin

In 2021, the income inequality in Wisconsin was 0.443 according to the GINI calculation of the wage distribution. Income inequality had a 0.429% decline from 2020 to 2021, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.478. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

Transportation

Commuter Transportation

Most Common Commute in 2021

Drove Alone (82.4%)
Worked At Home (7.69%)
Carpooled (6.15%)

In 2021, 82.4% of workers in Appleton, WI drove alone to work, followed by those who worked at home (7.69%) and those who carpooled to work (6.15%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Commute Time

20.7 minutes

Average Travel Time

Using averages, employees in Appleton, WI have a shorter commute time (20.7 minutes) than the normal US worker (26.8 minutes). Additionally, 1.7% of the workforce in Appleton, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Appleton, WI compares to that of it's neighboring and parent geographies.

Car Ownership

2 cars

Average Number

The following chart displays the households in Appleton, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Appleton, WI have 2 cars.

Poverty

Poverty & Diversity

6.7% of the population for whom poverty status is determined in Appleton, WI (15.9k out of 238k people) live below the poverty line, a number that is lower than the national average of 12.6%. The largest demographic living in poverty are Females 25 - 34, followed by Females 35 - 44 and then Males 6 - 11.

The most common racial or ethnic group living below the poverty line in Appleton, WI is White, followed by Hispanic and Two Or More.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

Social Needs

Data only available at the state level.

Most prevalent states

California
35,798 individuals
New York
5,087 individuals
Florida
4,915 individuals

In 2017, California had the highest estimated number of chronically homeless individuals in the nation, at 35,798. New York has the second highest (5,087), followed by Florida (4,915).

The following map shows the estimated number of chronically homeless individuals by state over multiple years.

Health

95.7% of the population of Appleton, WI has health coverage, with 63.1% on employee plans, 9.76% on Medicaid, 11.9% on Medicare, 9.95% on non-group plans, and 1.02% on military or VA plans.

Primary care physicians in Wisconsin see 1255 patients per year on average, which represents a 0.947% decrease from the previous year (1267 patients). Compare this to dentists who see 1395 patients per year, and mental health providers who see 441 patients per year.

Coverage

Patient to Clinician Ratios

Data is only available at the state level. Showing data for Wisconsin.

1,255 to 1

Patient to Primary Care Physician Ratio in Wisconsin

Primary care physicians in Wisconsin see an average of 1,255 patients per year. This represents a 0.947% decrease from the previous year (1,267 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Wisconsin in comparison to its neighboring geographies.

Health Care Diversity

In 2021, insured persons according to age ranges were distributed in 25% under 18 years, 19.6% between 18 and 34 years, 40.7% between 35 and 64 years, and 14.7% over 64 years.

By gender, of the total number of insured persons, 49.9% were men and 50.1% were women.

The following chart shows the number of people with health coverage by gender.

Uninsured People

4.34%

Uninsured

63.1%

Employer Coverage

9.76%

Medicaid

11.9%

Medicare

9.95%

Non-Group

1.02%

Military or VA

Between 2020 and 2021, the percent of uninsured citizens in Appleton, WI declined by 2.81% from 4.47% to 4.34%.

The following chart shows how the percent of uninsured individuals in Appleton, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.